“it’s time to rethink how to share the news”

Although she’s lived in Bethlehem for almost 20 years, Carol Burns’ new career as a freelance marketer is giving her an opportunity to “discover” her hometown. She volunteers for several arts-related organizations, and her newest adventure is dipping her toe into local politics and community organizations.

Thanks Gadfly — agree 100%! I came across last year’s [the Mayor’s “State of the City] address (by accident/happenstance) on the city website, and I was stunned to learn all the news he shared (I see as I’m typing this that you also have it linked on your blog :).

I’m guessing the venue/audience was changed to the Chamber in response to low interest/low attendance, but I agree it’s time to rethink how to share the news. Can we think, “get a better quality video” and make available to view, maybe at the Library — or “get a decent audio” and make it a podcast (hey, the Library has a new set-up for making podcasts). Either/both could be available on the city’s website and social (in fact, all the city departments’ different social accounts should push it out, for better distribution). And — radical thought — include a QR code to link to audio/video with a short article in the next (boring/boring-looking) city newsletter.



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