Easton video promoting curbside food pickup

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Tip o’ the hat to a follower for calling this article to Gadfly’s attention as an example of the way the problem pointed to in Councilman Reynolds’ recent resolution can be handled without City involvement.


from Connor Lagore, “Easton restaurants launch #CurbsideFirst to thwart delivery companies taking too much off top.” lehighvalleylive.com, May 16, 2020.

Easton restaurants have worked with the Greater Easton Development Partnership to put together a video calling for #CurbsideFirst, as many of these restaurants have fulfilled orders through third-party delivery apps like UberEats or GrubHub. These companies can take up to 30% of the total bill, forcing restaurants to operate on slimmer margins than the margins the coronavirus pandemic has already brought them.

see complete video

Of course, with the pandemic sweeping the country, food delivery has become much more popular, as local restaurants need support and it’s the easiest way of supporting them. But placing orders on a restaurant’s website or over the phone cuts out the middle man and allows for restaurants to take 100% of the check.

Some restaurants, like Centre Square neighbors Stoke Coal Fire Pizza & Bar and Pearly Baker’s Alehouse, have started doing their own deliveries to mitigate the need for a third-party service at all.

Plus, the GEDP is giving you an incentive. The organization is giving away a $50 Downtown Easton gift card every week until the end of June. To be eligible, pick up a meal from one of Easton’s restaurants, share it on Facebook with the hashtag #CurbsideFirst and tag the GEDP.

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